7 strategi in mobile marketing Cell phone

by the number of
users who
booming
saving potential
to injected
marketing strategy
in it. Following
7 points are worth
attention to
launch
marketing strategy
in the mobile phone according to Dr.
KF Lai, CEO of BuzzCity:
1. Target
users
Target users
dominated by men,
86% of them
aged between
18-45 years and
not a teenager.
They understand
using media
digital and into
in all forms
culture
popular - TV, music,
film and fashion.
They are
an adult
being
face many
stages of life
is crucial in
turnover
jobs, buy
private car, until
start a
new family.
2. Experience
users
Experience
users are very
important. They
in various
current state
use
such as cell phone
while
wait
(Spending
time / browsing),
when
travel (look for
entertainment), while
communicate
(Chat or
interact via
social media), or
when they
looking for something
(Maps, reference,
phone numbers, data
contacts, etc.).
3. Scale
During the quarter
The first 2011,
there are more than 23
billion banner ads
've posted
through the entire
BuzzCity network.
Clients can discuss
the planner
BuzzCity campaign
to obtain
information and
plan
budget is
effective for
marketing strategy
their mobile.
4. Integration between
campaign will
produce
more
A cell phone is always
is in the hands
users and
always in a state
life. Therefore
very important
to give
more priority in
a campaign
from the first day
to the ad via
phones.
5. Tests, tests, and tests
Very nice
to try
several versions
banner ad for
ensure message
Which is the best
the market responded.
Advice from Dr. Lai,
for all
advertisers do not
fixated only on
one version of the material
creative.
It is a good
to run
several versions
campaign, because
it will not
affect the cost
media where
advertisers remain
can determine
advertising restrictions per
days.
6. Use
both: banner
and text ads
When an advertiser
start one
ad text or
banner graphics,
they reduce
potential range
by half.
It's time to
double
exposure to
use
both.
7. Analysis
A point
very important for
advertisers to
understand
how
their campaigns
already done
and how
they can
optimize
campaign
for success in the future
source: detik.com
These icons link to social bookmarking sites where readers can share and discover new web pages.
  • Digg
  • Sphinn
  • del.icio.us
  • Facebook
  • Mixx
  • Google
  • Furl
  • Reddit
  • Spurl
  • StumbleUpon
  • Technorati

Leave a comment

kunjungi juga situs yang koment! :)